Position Title: Associate Brand Manager Appetizers
Position Type: Regular - Full-Time
Position Location: Oakbrook Terrace
Requisition ID: 34246
About the role.
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.
The Associate Brand Manager, Chain Foodservice, Appetizers NA is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies to deliver the marketing plan for the channel, unlocking profitable growth. Responsible for the marketing mix on the chain business to drive distributor, operator and consumer (if applicable) demand, the ABM, Chain will act as a strategic partner with sales, innovation, marketing ops, go-to-market, insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams.
Fueled by a passion for the foodservice operator, the customer, and the category, the ABM, Chain will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
Accountabilities:
- Supports executing the vision and long-range strategy for the chain foodservice business, leveraging macro trends, demand space frameworks, consumer insights, customer/operator insights and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
- Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
- Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
- Supports the AOC annual planning process for the FS chain business, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the chain foodservice business and report on results/ROI.
- Develop portfolio strategy for chain to grow a family of products/brands that are distinctly positioned.
- Lead and commercialize chain innovation, including co-creation innovation projects and share gain initiatives
- Lead execution and tracking of the chain portfolio strategy, tracking and adjusting as needed.
- Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
- Proactively review key brand, product and category performance drivers, identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives, inclusive of sku profitability and mix. This includes completing product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives.
- Supports ongoing portfolio health, this includes product lifecycle and portfolio reviews to deliver on customer, category and commercial objectives, ensuring proper portfolio efficiency and assortment to win in the market.
Qualifications:
- 3+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
- Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
- Experience with customer facing engagements preferably with chain accounts.
- Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
- Proven track record in delivering several complex projects at a time.
- Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers.
- Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous.
- Proficiency in Excel, PowerPoint, and Word.
Skills:
- Excellent organizational and communication skills.
- Previous P&L management experience.
- Experience deriving insights from both primary consumer research and syndicated data.
- Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization.
- Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness.
- High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
- Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
- Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
About the team.
Join our supportive team in a dynamic role where you'll play a key part in shaping the future of the US and Canadian Foodservice Appetizer Chain business. Reporting to the Senior Manager, you’ll drive strategic initiatives across both markets while collaborating with a high-performing, close-knit team that thrives on teamwork and ingenuity. We take pride in fostering a culture of growth, learning, and customer obsession.
Based in our vibrant Oakbrook Terrace office, this role offers diverse responsibilities that will keep you engaged and excited as you make a real impact on our foodservice chain business and customers.
About McCain.
At McCain, we’re feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That’s why we’re dedicated to ensuring our core values—Family, Authentic, Trusted, and Quality—shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain!
Leadership Principles.
Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.
We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.
The McCain experience.
We are McCain: this statement is about our power collectively and our importance individually—your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we’re better together.
Compensation Package: $81,600.00 -$108,900.00 USD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: NA Appetizers
Department: Foodservice Marketing - Social Shareables
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.
