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Position Title: Senior Brand Manager

Position Type: Temporary - Full-Time ​

Position Location: Toronto HQ 

Grade: Grade 06 

Requisition ID: 27316 



*Please note, this is a 18 month contract opportunity


Reporting to the Director Marketing, Retail, the position of Senior Brand Manager will manage both execution and strategy on the branded Canadian Retail SnApps (Snacks and Apps) business.   Acting as a strategic partner with the cross functional team (sales, innovation, ISC, etc), the Senior Brand Manager, Retail SnApps is responsible for leading all general management work streams (consumer, innovation, pricing, people management, etc).  This role presents an exciting opportunity to manage all facets of McCain’s Retail SnApps business, which has big growth ambitions and has direct report responsibility. 
Key Role Responsibilities:
•    Business owner responsible for P&L management of McCain’s retail SnApps business.
•    In depth analysis of the market/consumer/trends and development of key strategies across the 4ps.
•    Development and approval of the business and brand plan (including, but not limited to McCain Deep N’ Delicious and Pizza Pockets); setting the strategic vision for the business and adjusting as needed. 
•    Development of strategic programs and advertising campaigns to deliver against brand objectives.
•    Works with the innovation team and R&D to develop consumer centric innovation strategies and execution plans.
•    Manages and motivates direct report as well as cross-functional team members in a broader matrix environment.
•    Has an in depth understanding of the Canadian Retail environment and understands overall market trends.
The ideal candidate:
•    Has a strong ability to execute, combined with strong ability to look at the business strategically, make recommendations and have them approved to move forward.
•    Has strong communication and influence skills; is able to bring the cross functional team along, manage, motivate and develop direct report.
•    Has led product launches, IMC and brand planning.
•    Has some experience with mentoring or leading a team of directs.
•    Is familiar with managing a complex portfolio within a global operating environment.
What will make you successful in this role:
•    Passionate about the food industry. 
•    Bachelor’s or advanced degree in Marketing, Business Administration.

•    Minimum 7 years of brand management experience in retail CPG, preferably in food.
•    Strong ability to execute combined with strategic ability. 
•    Highly motivated, self-starter who leads business strategy and can bring along a cross functional team.


McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.  As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Marketing      
Division: NA Potato 
Department: ​Canada Retail Marketing Snaps ​
Location(s): CA - Canada : Ontario : Toronto || US - United States of America : Illinois : Oakbrook Terrace 

Company: McCain Foods (Canada) 

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