Position Title:[[Trade Marketing Manager]]

We are passionate about food. But we’re even more passionate about our People!

About the role:

Looking for enthusiastic professional to support the Traditional Trade Channel Head in driving channel development initiatives through sharp trade input management and championing best in class execution for the channel at our Gurugram office.

Roles & Responsibilities:

Anchor the Trade Input design, execution and evaluation to drive incremental business from the channel

• Partner with the regions to plan and design trade schemes to deliver the AOC volume plan for the region
• Engage with ASMs to have periodic dialogue on efficacy of trade schemes
• Prepare and formalize a culture of post activity evaluation with the stakeholders

Own the Perfect Store Execution template

• End to end ownership of McCain Perfect Store Program
• Engage with marketing to build in integration of shopper marketing campaigns into the channel
• Partner with regions and marketing to anchor micro-marketing inputs
• Partner with shopper marketing to drive the signage agenda for the channel

Manage end to end Top Store Program- Udaan

• Own the Udaan Program with a holistic understanding of Top Stores- target setting and payouts
• Partner with ASMs on closure of TOT and JBPs with large Regional Chains

Anchor the RER agenda for the channel

• Partner with Marketing to formalize the NCP calendar for the channel
• Partner with NSDM to drive VPOs from Freezer Stores through consumer promotion Route
• Plan and execute a yearly recruitment agenda for the channel
• Partner with Shopper Marketing to align and execute wet sampling actions to drive Recruitment in TT channel

About you

• Qualified professional with over 5 Years of Work Experience in FMCG as Area Manager , 2+ years experience in Trade/Customer marketing function desirable

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!

#LI-M1

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.  As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 
 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
 
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Employee Privacy Policy