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Position Title: Shopper Activation Manager ANZ 

Position Type: Regular - Full-Time ​

Position Location: Melbourne 

Requisition ID: 28964 



Behind every great McCain product is a team of over 20,000 individuals worldwide whose curiosity, courage and commitment are what have made McCain Foods an international household name.  McCain has a key differentiating factor that can't be replicated. We call it our secret ingredient. Good People.


Our team is growing! In this newly created role, the Shopper Activation Manager will be an integral member within the Shopper Marketing team. This role will be customer facing and require a high level of collaboration between commercial functions including brand, sales, and category teams to ensure delivery of brand and business objectives. 


About the role

  • Design and implement retail instore and online shopper marketing plans 
  • Develop annual joint business plan to include shopper initiatives and NPD launches
  • Manage the budget and resources to ensure the success of the business big bets
  • Build and implement shopper marketing plans
  • Ensure the communication, engagement and information flows between marketing, sales, category and our retailer partners
  • Develop, manage and maintain shopper marketing calendars for ANZ Retail channel
  • Manage all required campaign artwork with external creative agencies 
  • Pioneer new and evolving retail media 
  • Track and strengthen the ROI of all shopper marketing campaign spend 


About you

  • Degree / qualified in Marketing or related field
  • Minimum 4 years’ experience in brand or shopper marketing
  • Experience dealing directly with retail customers 
  • Experienced at managing agency relationships 
  • Ability to work strategically and operationally
  • Adaptable to fast paced, changing and ambiguous environments
  • High degree of tenacity and persistence to get actions completed
  • Highly organised and able to multitask
  • Great interpersonal, presentation and communication skills 
  • Knowledge of search optimisation and other eCommerce techniques


What's in it for you?

  • Opportunity to be a part of a global iconic brand
  • Working with a professional supply team and major customer groups
  • Flexible hybrid working model
  • Employee & Family Assistance Program
  • Pioneering, innovative and dedicated development programs
  • Opportunity to Chip In and give back to the community 

Apply now for this fantastic opportunity to join an engaging and supportive team!



McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.  As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.

The health and safety of McCain employees and their families has been our number one priority since the start of COVID-19 pandemic. With vaccination restrictions easing across the globe we do not currently require employees to be vaccinated, but we reserve the right to change this mandate in line with health guidance and regulations in each country.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy 



Job Family: Marketing      
Division: ANZ 
Department: ​Activation and E-Comm ​
Location(s): AU - Australia : Victoria : Melbourne || AU - Australia : New South Wales : Gordon || AU - Australia : New South Wales : Lisarow || AU - Australia : New South Wales : Sidney || AU - Australia : Other : Reference job description || AU - Australia : Queensland : Brisbane || AU - Australia : Queensland : Morningside || AU - Australia : South Australia : Adelaide || AU - Australia : South Australia : Penola || AU - Australia : Tasmania : Hobart || AU - Australia : Tasmania : Smithton || AU - Australia : Victoria : Ballarat || AU - Australia : Western Australia : Perth 

Company: McCain Foods (Aust) Pty. 

Apply now »